It has been raining non-stop since Friday, so we spent the whole weekend at home, watching movies, surfing the web and lazing around on the the couch… The movies are too cheap to mention, but I am glad that I came across an interesting article from Franca Sozzani at vogue.it. I really enjoyed reading it, so I’d like to share it with you today. :-)
The gist of the article is about this question: “Most of the people who work in fashion don’t dress well. They don’t know how to match things or wear things that fit them. Maybe a strategy to get photographed and interviewed?”
Here is the answer from Ms. Sozzani:
“I am glad someone noticed, although I think most people realize it in the end as well. I couldn’t agree more. When you go to the shows you get to see everyone, near the location of the shows you end up walking along side people in the industry, journalists, that are dressed so badly you feel ashamed to be seen with them.
Why? For pictures and interviews. To feel eccentric, to please the bloggers, the photographers that work for unknown magazines, too cheap to remember the name. Always publishing the worst. It’s part of the game.
Why does fashion have to be extravagant? Ridiculous? I don’t know. Do this people realize they look ridiculous? Absolutely not, because there is always someone who is ready to say that they are unique. They believe them? Of course they do.
What should we get from that? That people in fashion have bad taste? No, but that they want to be different without realizing that it’s not enough to dress differently for a few weeks during the year, it should be innate. If not it’s a masquerade.
All of this makes fashion look ridiculous, and it doesn’t add anything to it. Fashion is creativity, a game, a fun game. It should be spontaneous when applied to yourself. If not it’s like building a monster in the lab, we all know the story of Frankenstein. We know how it ends. At times it’s tragic because it makes you lose sight of who you are, it confuses you, you don’t know who you are anymore. You become your own caricature.
You are unable to tell the truth from fiction. Almost like a movie critic that sees lots of movies ending up thinking he is the protagonist of all of them. To me it’s a tragedy, fashion makes you live a lie, people help the lie, and you become the victim of it. They make fun of you and you don’t even realize. Humiliating. But it’s true. Fiction doesn’t help the situation.
If all of this is for a picture or an interview, it’s worth it according to most. They don’t have their own story and never will. They are meteorites that die fast. This is not fashion. These are walk-ons of fashion. There are minorities.”
Jacket & sweater: COS, shawl: Hermès, shorts: H&M, boots: Via Lactea.
